Gasl2017 social
#GASLaddis Social Reporting Project
Hitlon Hotel, Addis Ababa, Ethiopia, 8 to 12 May 2017 Share-fair (ILRI Addis campus)
Hashtags: #SustLivestock and #Livestock4Dev
Team: Liya— @Ldejene Susan— @SusanMacMillan Pascal (GASL)— @pascal_corbe Chi— Paul— @PaulKaraimu
Michael (Marchmont)— @MichaelHoevel Ewen— @Ewen_chats Peter— @peterballantyne
Social media toolkit (in progress)
Event agenda with responsible team member (in progress)
Work flow
- Liya gather content (stories, photos and videos) from team
- Liya send to Pascal
- Pascal review and send to Eduardo
- Eduardo review and send to FAO-Roma content manager to post on [[1]]
There will be a follow up meeting at the end of each day - ILRI Addis campus
The specific objectives of Social Reporting project are to:
- Raise awareness mainly during and after the Global Agenda for Sustainable Livestock 7th Multi-stakeholder Partnership Meeting on the topics/sessions of the meeting through a strong online presence and promotion;
- Enable direct and indirect stakeholders who are not physically present at the event to be updated on the meeting sessions and as much as possible engage them in discussions;
- Use social media as an advocacy tool and share discussions (challenges and recommendations) from the sessions;
- Strengthen the knowledge and networking of participants and their organisations in the area of livestock science, technology and innovation, as well as in social media reporting;
- Feedback online buzz from the audience to the conference organisers / facilitators by bringing the conversation to the sessions;
Target audience
In addition to the target audience for the event itself, the online and social media efforts target specifically:
- Scientists, researchers, students governments and organisations working in livestock and related fields (food security, nutrition, agricultural development, sustainable natural resource management, climate change...)
- Individuals, organisations and influencers working on the Livestock and SDGs
- Donors
- Online media outlets related to meeting causes
List of products
- Stories: Blog posts – WordPress (ILRI blog platforms, GASL website)
Blog post from Peter B 2 blog posts every week starting from April 18 Blog posts during the event by Susan and Paul
- Video documentation: Interview – YouTube (ILRI video platforms, FAO Youtube account); Vlogging
Apollo to produce video interviews with the list of questions selected (refer social media toolkit) - coordinate with Pascal Vlogging by Pascal Paul - video interviews >>
- Photo documentation – Flickr (ILRI photo platforms, GASL website)
Collect 10 photos per day The rest will be posted on ILRI Flickr account >>
- Newspaper (before during and after the event), printed version
Pre-event – to be distributed on the first day Day 2 – to be distributed on Thursday morning Day 5 – to be distributed on Friday (before closing) >>
- Slides – SlideShare
Two slides to be uploaded on GASL website – [[2]] >>
- Micro-blogging – Twitter (ILRI Twitter account, others if available)
Team to compile list of tweets and post at the end of each day from ILRI Addis campus >>
- Summary using Storify (ILRI Storify account)
At the end of the meeting - team >>
- Facebook and LinkedIn to advertise our blog posts/stories
Advertise stories posted on ILRI blog platforms and GASL website Ewen - ILRI LinkedIn group?
List of products | ILRI account | FAO account | ET gov’t account | GASL website |
---|---|---|---|---|
Stories: Blog posts | [[3]] [[4]] [https:asia.ilri.org/]]? | | [[5] |
* [[6]] * [[7]] | ||
Video documentation: YouTube | | [[8] | |||
Photo documentation: Flickr | [[9]] | |||
Newspaper/e-newsletter | ||||
Slides: Slideshare | [[10]] | |||
Micro-blogging: Twitter | | [[11]? | |||
Summary using Storify | [[12]] |
You are also encouraged to use your personal Social Media accounts.
Team contacts
Name | Cell phone number | Remark | |
Liya Dejene (ILRI) | l.dejene@cgiar.org | +251 911 17 59 84 | |
Apollo Habtamu (ILRI) | a.habtamu@cgiar.org | +251 911 25 02 03 | |
Susan MacMillan (ILRI) | s.macmillan@cgiar.org | ||
Paul Karaimu (ILRI) | p.karaimu@cgiar.org | ||
Chi Nguyen (ILRI) | C.Nguyen@cgiar.org | ||
Michael Hoevel (Marchmont) | michael@marchmontcomms.com | ||
Pascal Corbé (GASL) | contact@corbecoms.com | ||
Ewen Le Borgne | E.LeBorgne@cgiar.org | +251 924 11 77 95 | ? |
Process Pre-meeting:
- Set up and coordinate the social media reporting team
- Start a promotional campaign announcing the event using social media
- Coordinate with the Communications Division/Media Relations Branches of FAO and MoLF to broadcast the event
- Publish updates on the central blog and website (Susan, Paul)
- Document social media tools and coordinate the practical arrangements
Onsite (social media content generation):
- Coordinate the coverage of all sessions through social media using a team of SM reporters or participants
- Update the main blog and website (news.ilri.org plus others)
- Video-record parts of the meeting / interviews either for real-time viewing, YouTube posts, or pre and post-meeting productions
- Produce daily updates/digests (in text, images) in blog format
- Provide guidance to participants willing to participate in social reporting
Post-meeting:
- Collect and publish the achievements of the event on the Organizers' Web sites and blogs
- Update the ilri.org website with all the material and resource documents from the meeting
- Write-up an evaluation of the social media, its use, its usefulness, the statistics/spread, the setup and the lessons learned so that the experience can be re-used in future meetings/events.
Logistics
- Arrange transport to and from (Hilton Hotel, Residence, ILRI campus)
- Please bring as many flash disks as possible with you